Seasonality generally indicates the phenomenon of fluctuations of demand or supply in the tourism industry due to factors such as weather conditions and public and school holidays (BarOn, 1972; Allcock, 1989; Cooper et al., 2005).
How does seasonality affect tourism activities?
The most visible impact is the emergence of tourist seasons because of climatic changes. People move to cooler places like beaches and mountain resorts during summer months and to warmer areas during winter. … Some of them have also become popular for winter games during cold weather season.
Why tourism is seasonal activity?
The universal cause of seasonality in general is the movement of the earth around the sun. … Travel such as pilgrimages at specific times were the earliest form of seasonality in tourism and were followed by feasts and markets at set times of the year to reflect agricultural timetables in many places.
How does seasonality affect tourism and hospitality?
Tourism seasonality affects elements of operational performance, such as occupancy, average daily rate, and revenues per available room. A low level of tourism seasonality may improve hotel firms’ operating performance.
What are the examples of seasonality?
A market characteristic in which a product or service becomes very popular for a period of a few months each year and then drops off considerably. An example of seasonality would be Valentine’s Day candy, swimming suits, summer clothes, or Halloween costumes.
What are the causes of seasonality?
Seasonality is caused by availability of time and disposal income, wars, political tension/ instability, price and ease of accessing the destination regional, travel trends, travel habits, natural calamities and wildlife behavior.